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Research papers

Strategic target-group research: A new perspective for users

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-


Research papers

Strategic target-group research: A new perspective for users (German)

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
×

Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-german-